ADVERTISING CREATIVE/ART DIRECTION
Initially (1964-76) Davidson was an Art Director for NW Ayer advertising on accounts including: DeBeers Diamonds, AT&T, Dupont, W.R.Grace Corp, The SS France, Newsweek Magazine and Chrysler Plymouth. After 12 years Davidson left NW Ayer, New York to Chair the Advertising and Graphic Design/Packaging departments of Art Center College of Design (1976-1980), his alma mater. ACCD is recognized among the worlds preeminent advertising, graphics and product/transportation design colleges. As chairman Davidson updated the culture and curriculum incorporating the latest creative approaches, marketing, research and media applications into assignments. During these four years Davidson also creative directed/art directed the North American Watch Corporation (NAWC) brands: Concord, Piaget and Corum, commuting regularly between California, New York and Europe. This association led to his work on Movado, acquired by NAWC in 1983. As Global Creative Director of Movado Group Inc., Davidson‘s responsibilities included the creative direction/art direction of MGI’s advertising/design for their watches, retail stores, and the brands corporate image. Movado watches, with sales of $3.5 million worldwide at the onset of Davidson’s involvement (1983), top $250 million upon his exit (2001) to pursue fine art. But, in 2002 Larry Grunstein, President of Citizen Watch Company USA, asked Davidson to join him. Davidson put aside his fine art endeavor to creative direct/art direct the Citizen brand for the next 10 years. During this period Citizen’s market share increase significantly. At Davidson’s departure, Citizen was the largest watch company in the US with one out of every three watches sold a Citizen. Advertising in this section is a representative example of Davidson’s background. Note: watches in this section do not represent Davidson‘s specific watch designs.